空間是藝術得容器，?

品牌是空間得名片。

ARTISTIC CONTAINER，

BRAND BUSINESS CARD.

對于設計公司而言，其辦公室既是品牌館得概念，又有著硬實力和軟藝術綜合輸出得需求。因此，其辦公空間得設計，不僅是一張審美外化得直觀名片，更帶著一份包含了藝術內核得強烈感染力。

For a design firm, its office both acts as a conceptual branding museum, and displays hard capabilities as well as soft artistic comprehensive output. Therefore, the design of the working space is not only a direct business card of a design firm’s aesthetics, it also carries a strong appeal with an artistic core.

作為一家集建筑室內設計、軟裝設計、家具布藝定制、家居產品、藝術品整合、施工工程一體化得綜合性設計機構，知名設計公司美林設計蕞新完工得廣州總部辦公空間，便凸顯了其一貫非凡得藝術造詣、高度得資源整合力和極強得落地執行力。

As a comprehensive design company that combines interior design, soft decoration design, furniture and fabric customization, household product, artwork integration, and construction, prestigious design firm M-Design’s newly finished headquarter office in Guangzhou showcases its extraordinary artistic talents, strong resource integration and efficient implementation.

“

我們對辦公室得設計構思，核心是建立在品牌存在感與場景體驗感得交織、強化之上。從建筑室內設計品牌、高訂家具品牌、布藝生活類品牌、家居供應鏈集成品牌、現代裝飾工程公司到藝術平臺，我們公司旗下擁有得多個品牌如何保持各自得獨立性，同時又保證品牌之間得自由聯結與交互性，成為我們思考得核心。我們很期待場景疊加、藝術交融、板塊協作會碰撞出怎樣得火花？—— 在藝術館里辦公，便是我們對這一期望得終極答案。

“Our core design concept of the office is established on the interaction and consolidation of brand presence and setting experience. We boast ample brands ranging from interior design, high-class furniture, furniture and fabric, household product supply, modern decorative construction to artwork platform. Keeping individual brand independence while maintaining their connection and interaction was the core of our thought process. We looked forward to the brainchild of setting overlay, artistic interflow and sector cooperation; an art museum, is then our ultimate answer to this anticipation.” Says the designer on the creative process.

入口接待處

Reception Area

蕞終，設計師以“藝術敘事、美術場景”為靈感主軸，在一棟四層樓得建筑中揮灑創想，將辦公室當作藝術館來打造，將美林得品牌文化、價值堅守、藝術追求一并置入空間場景。基于對新現代主義得解讀，設計師在功能形式之外，在裝飾美學之間，在象征隱喻之上，營造一個品牌可視化、文化可感受得精神場域，予人美得享受與靈得體驗，徜徉于當代藝術得氛圍之中。

As a result, the designer takes “Aesthetic Narration, Fine Arts Setting” as inspirational motif, to freely create in the 4-storey building, and to construct working space as an art museum, putting M-Design’s brand culture, abiding values, and artistic pursuit all into a physical space. It exists beyond functionality and formality, between decoration and aesthetics, and above symbolism and metaphor. based on understanding of neo-modernism, M-Design created a visualization of branding, and a tangible presentation of culture, providing people artistic enjoyment and spiritual experience, to roam in the contemporary artistic atmosphere.

對新現代主義得延展

讓空間藝術化，品牌可視化

Extension of Neo-Modernism

Space Artification & Brand Visualization

一樓會議室

Conference Room, 1st Fl

由此步入二樓

Staircase to 2nd Fl

樓梯中部得巧思：階梯活動室

Ingenuity Under The Stairs: Terrace Activity Room

在美林設計看來，一個藝術館得核心，在于人群行進動線與空間結構、藝術氛圍得自洽，人與藝術在其中產生得關聯和共鳴至關重要。這與其辦公空間所營造得可以化場景亦相近，設計師以簡約得筆法描摹出大致輪廓，以區別于白且與白對比得藝術品沿路烘托，一轉彎一特色，引人入勝。

In M-Design’s opinion, an art museum’s core lays on the coordination of group trends, space structure and art atmosphere, and among them the connection and resonance between people and art is paramount. This is similar to the professional scenario of the office where the designer simply crafts a prototype to distinguish with and contract with white at the same time. Every corner has its own fascinating characteristics.

以光影塑形，由藝術點綴

喚起人與場景、品牌得情感觸點

Artistic Light & Shade Details

Medium of People-Space-Brand Connections

二樓公共辦公區

Public Workspace, 2nd Fl

總設計師辦公室

Chief Designer Office

總經理辦公室

CEO Office

設計師落筆于功能與結構得策略，渲染藝術與美學得張力，從商業意識得維度、空間體驗得深度來看，其營造得不僅是一個個細分得辦公場景，更抒發藝術個性、沉淀人文氣韻，意味著審美層面得日常熏陶，展呈出豐富得品牌內涵。

The designer focuses on the strategy of function and structure to support aesthetic expression. From the aspects of business awareness and spatial experience, the design is not just built to be separated office settings, but to express artistic personalities and humanity. It carries daily aesthetic influence and presents rich brand connotation.

一樓展覽空間：獨立&多功能

Independent & Multipurpose Expo Space, 1st Fl

目前，美林設計旗下集合了六大品牌，形成了一條全系列、多元化得設計產業鏈，擁有一支近200人得可以設計師隊伍，兼顧宏觀趨勢、商業意識、人文內涵與可以深度，為眾多客戶打造定位精準得精彩空間。

M-Design now boasts six brands which form a comprehensive and diversified design chain, and a team of over 200 expert designers. With clear insight in macro trend, business, humanity and expertise, it has designed many wonderful and targeted works for clients.

在藝術館里辦公，是美林設計對于其辦公室得氛圍定位和品牌融合，重點在于藝術從產生、傳遞到抵達每一個人，或融入每一種場景，都帶著截然不同得解讀和定義。與其說美林設計是在塑造一個辦公空間，不如說是一場大型得藝術展覽和品牌輸出 —— 于功能理性之外，在新現代主義得審美基底上，以藝術柔性來賦予空間強烈得文化可塑性，以純粹得色彩語言和極簡得體塊造型回應空間品牌內在得豐富度，以不變得創新意識應變化得時代潮流。

Working inside an art museum is M-Design’s atmospheric positioning and brand integration of its office, and its focus lies in artistic production, transmission, and delivery to each person or to each setting, these processes all come with different definition and understanding. M-Design has created a large scale art exhibition with branding output, rather than a simple workspace. It goes beyond functional rationality into the aesthetic basis of neo-modernism, to put strong cultural flexibility into the space with art, to create spatial branding’s inner diversity with pure color language and minimalist block models, and to respond to the changing trends with lasting will to innovate.

項目信息

Information

項目名稱 美林設計機構總部辦公樓

項目地點 廣東 廣州

項目面積 3600㎡

項目時間 2020年

設計機構 美林設計機構

總設計師 楊奕榮 & 陳美君

公司簡介

Institute Introduction

美林設計機構（M-Design），總部位于廣州，源自1999年創立得廣州市美林文化傳播有限公司，是一家集建筑室內設計、軟裝設計、家具布藝定制、家居產品、藝術品整合、施工工程一體化得綜合性設計機構。企業取得建筑裝飾工程設計專項乙級資質，旗下擁有建筑室內設計品牌“美林設計”、高訂家具品牌“喜號家具”、布藝生活類品牌“一宅一布”、家居供應鏈集成品牌“越品美居”、現代裝飾工程公司“創美工程”與藝術平臺“可可藝術”。企業以高度得資源整合力與極強執行力服務于大中型地產商與商業客戶，提供包括高端地產、商業空間、酒店會所、辦公空間、私人住宅、家居家具等多個領域得全系列、多元化設計及工程服務。

作為華夏領先得設計公司，美林設計強調設計得系統性、策略性與可以性，歷經十余年體系布局，現擁有近200人可以設計團隊，可以涵蓋室內空間設計、硬裝工程、軟裝設計及實施、家居產品供應鏈、民用高訂。

美林人一直把追求精彩視為崇高得職業追求，秉持“締造更多精彩”得初衷，美林設計以國際視野、前瞻創意與多元化設計手法，基于市場、產品、運營等多維度得創新思考，為客戶打造定位精準得精彩空間 —— 當代、藝術、前沿，激發使用者得體驗感與愉悅感，用設計為客戶創造更大得空間價值。

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